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Speed Stick Partners with YouTube Filmmaker

A contest with "Devin SuperTramp" is promotes the new Speed Stick Gear.

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By: Jamie Matusow

Editor-in-Chief

Speed Stick Gear – a new line of antiperspirants with “drycore” technology designed for advanced performance, is promoting its new partnership with a filmmaker, managed by Fullscreen, who has over 1.7 million subscribers on YouTube – Devin Graham, aka “Devin SuperTramp.”

The Speed Stick Gear team is sponsoring Devin SuperTramp’s greatest challenge – capturing one of the most extreme stunts the world has ever seen on film.

Over the coming weeks, fans who engage with the campaign via social media will have the opportunity to guess the details/location of the yet to be disclosed stunt for the chance to be on location for the shoot.

One lucky fan will have the opportunity to travel to see the video celeb live during a shoot this summer.

A series of clues will be tweeted by @DevinSuperTramp, today through May 6, 2014 – and fans can tweet to guess the stunt using #GEARChallenge. The winner will be selected during the week of May 8th.

Graham commented:

“Ever since I was a kid, I was borrowing my parents camera to get the shots that no one else could and have continued this passion ever since. It’s a crazy amount of preparation and work. Some shoots I find myself hiking 10 miles up a mountain, lowering myself into the mouth of a cave or swimming through shark infested waters… but I love it and I’ll keep doing it until the day I die.”

Bill Van De Graaf, vice president and general manager, U.S. Personal Care, Colgate-Palmolive, commented:

“A young, creative and emerging filmmaker, Devin is about to embark on an experience that aligns perfectly with our brand story. We’re so excited to connect consumers with Speed Stick Gear by capturing and sharing Devin’s personal experience making his next groundbreaking film.”

Photos: Faguero.com / Speed Stick


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